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Our sales and marketing audits focus on three areas:
- Marketing Programs
- Sales Programs
- People Programs
By focusing on these three areas, we will be able to benchmark your current performance against what your competitors are doing and what your current plan says you should be doing. From this review, it is easy to project the resources you will need to be successful.
Here is a snapshot of the different areas that we can explore. In each case, we will provide you with a report that gives you an overview of your current situation along with a point by point set of recommendations. You may choose one, two or all three areas for your audit. And if you don't want that much information, just choose any of the individual categories that are important to you.
Marketing audits will focus on:
- Research Programs
- Point of Purchase Material
- Advertising Strategy
- Marketing Trail
- Brand Awareness
- Marketing Brochure
- Design/Strategy
- Broker Programs
- Promotions
- Public Relations
- Signage
- Sales Office Design/Strategy
- Floor Plan Sheet Design/Strategy
- Price Sheet Design/Strategy
- Feature Sheet Design/Strategy
Sales audits will focus on:
- Reporting Systems
- Meeting Agendas
- Tracking
- Site Organization
- Registration Process/Forms
- Follow Up Process
- Communication
- Competitive Analysis
- Selling Process
- Measurement Systems
People audits will focus on:
- Policies and Procedures
- Coaching
- Hiring
- Evaluations
- Training
- Compensation
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